YOHKA gives brands direct access to a motivated, active audience — through high-energy, story-rich events that go beyond sport.

For brands looking for more than logo placement

With a loyal, fitness-driven audience and a fast-growing national footprint, YOHKA is a platform for brands who want impact.

Reach a health-conscious audience

Reach a health-conscious audience

Engage 18–45 year olds who value wellness, fitness, performance and community
Connect with participants and spectators through immersive activations
Align with Australia’s fastest-growing sport category

Capture meaningful brand moments

Integrate into premium event environments: race zones, festival areas, elite competition
Activate in ways that invite interaction, not just attention
Leverage formats built for visual storytelling and social sharing

Fuel your content pipeline

Fuel your content pipeline

Access high-energy, ready-to-share photo and video content
Collaborate on storytelling across pre-event hype, race day action, and post-race celebration
Amplify through athlete and influencer partnerships

Why partner with YOHKA?

YOHKA is a national fitness racing series built for brand engagement. These aren’t just sporting events — they’re immersive experiences that deliver:

Live and digital reach
Real community connection
Content-rich environments
Brand moments that stick

Our audience

YOHKA attracts a tightly aligned audience who are digitally connected, brand aware, and open to new experiences.

Fitness and adventure sports communities
Emerging athletes (12–18) and their families
Corporate wellness groups and active teams
Spectators who turn out for both the sport and the atmosphere

Partnership formats

We offer a range of flexible partnership options to suit your goals:

Naming & presenting rights
Zone & course branding
On-site activation
Content integration
Year-round engagement

Ready to activate your brand?

Talk to us about tailoring a partnership that fits your audience, your goals, and your budget.