05 August 2025
Behind the Scenes: How We Capture YOHKA’s Action-Packed Content
At YOHKA™, our mission isn’t just to deliver next-generation racing—it’s to show the world what it feels like to move with power, purpose, and raw intensity. That means every sprint, every TAG move, and every finish line moment needs to be more than seen. It needs to be felt.
From iPhones on the sidelines to cinematic athlete features, here’s how we bring the action to life.
Our Content Philosophy
At YOHKA, content is not an afterthought. It’s a core part of how we operate. From the moment we launched, we made a commitment to being a digital first sport platform, not just an event series. Why? Because movement is more than a physical act. It’s a story. And if it’s not captured, it can’t inspire the next person to try.
Whether it’s on the sand, in the TAG arena, or behind the scenes, our approach is simple:
- Capture everything
- Make it human
- Keep it real
This philosophy powers our content across YouTube, Instagram, TikTok, and beyond.
Tools & Gear We Use
Our production strategy fuses grassroots energy with pro-level execution. You’ll see everything from high-end camera rigs on gimbals to handheld iPhone captures inspired by the UFC Contender Series.
🎥 Our toolkit includes:
- iPhones for behind-the-scenes and POV content (quick, authentic, relatable)
- DJI Gimbals and GoPros for in-action motion shots
- DSLR/RED cameras for premium cinematic storytelling
- Drones for sweeping aerials of races, TAG arenas, and festival zones
- RØDE Wireless Mics for athlete interviews and commentary
This hybrid model lets us stay agile, reactive, and everywhere at once.
Telling Real Athlete Stories
Every YOHKA athlete has a story. Whether they’re chasing a podium, conquering fear, or just showing up for the first time. We treat our athlete content the same way a filmmaker treats a character arc.
💡 Expect to see:
- “Day in the Life” vlogs leading up to race day
- Post-race interviews that capture raw emotion
- Mini-docs on comeback journeys, training, and the mindset behind movement
- Fast-cut Reels and Shorts that feel like adrenaline hits
This is where community meets inspiration. These are the stories that stick.
Fan Submissions & TAG Moments
Some of the most electric moments come from you—our fans, athletes, and everyday movers who pick up a phone and press record.
🎬 We’re actively building our TAG Moments archive, where:
- Fans can submit epic tags, saves, or fails in the Urban TAG arena
- Kids' races and school activations get captured from the sidelines
- Crowd reactions and family cheers become part of the highlight reel
Our team regularly curates the best community clips into weekly round-ups, “YOHKA Royale” highlight reels, and social takeovers.
How You Can Get Featured
Want to be part of the YOHKA content universe? Here’s how:
- Use the hashtags: #ThisIsYOHKA and #MadeToMove
- Tag us on socials: @YOHKASports (especially on IG and TikTok)
- DM us your clips or upload directly via the website submission form (coming soon)
- Be authentic. We’re not looking for perfect form. We’re looking for real moments that move people.
And remember, you don’t need a big camera to make a big impact. Some of our most viral clips? Shot on an iPhone.
Final Word
In a world overflowing with noise, YOHKA is building something different. A platform where fitness becomes entertainment. Where content is community. And where every moment, big or small it’s a chance to showcase what it means to be made to move.
Whether you’re filming from the bleachers, racing in the arena, or producing from the edit bay, we see you. And we’re just getting started.
🎥 This is racing reimagined. This is YOHKA.
